1.) no difference to other ethics (pure-ethics.blogspot.com)
2.)it is possible to do the best for all
3.)it is normal to see the relationship between employers, employees, suppliers and costumer as cooperative and beneficial
4.)to buy products benefits you (if you need the product) and the seller (he get the money xD)
5.)work together with your partners to benefit each other
6.)treating employees well to benefit each other